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This archetype framework is based on the DISC personality model which explains human patterns of
MOTIVATION
ARCHETYPES
Archetypes represent common patterns in human motivations.
They exclude contextual or demographic information as they represent what influences a human in the real world.
Archetypes are the DRIVERS
They show us who a human
wants to become
PERSONAS
Personas are how an archetype shows up in the real world.
Given the core motivations of the driver Archetype, the persona represents specific behaviour of that archetype in a given context.
Personas are the PASSENGERS
They define who a human
is today in the world
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